Pika — privacy & data policy

Provider: Pika Labs. PromptPrivacy score: 36/100. Last verified October 18, 2026.

What happens to your data?

Pika processes your text prompts, media uploads, and account details to generate video and AI content, as well as to train and improve its machine learning models. Your data may be shared with third-party AI model providers, marketing partners, and service vendors. Enterprise customers can negotiate specific terms to restrict data usage and model training.

Does it train on your data?

User inputs, outputs, API inputs, and associated metadata are used to train, evaluate, and improve Pika's AI models and algorithms. Personal information provided for creating a personalized 'AI Self' is restricted to developing and training that specific AI Self, but API platform inputs are broadly used for model training unless modified under a separate enterprise agreement.

Can you opt out?

Standard consumer accounts cannot opt out of having their inputs and outputs used for AI model training; training restrictions require a separate enterprise or business agreement. Users can opt out of promotional emails and targeted advertising via their account profile settings or by emailing support@pika.art.

Data retention

Pika retains personal data for as long as necessary to fulfill the purposes outlined in the policy, prevent abuse, ensure security, and satisfy legal or accounting obligations. Deletion requests may result in data de-identification rather than permanent erasure. Biometric data (facial scans or voice recordings) is retained only as long as needed or up to three years following account deletion.

Encryption & security

Data is stored on servers protected by firewalls with role-based access restrictions. Sensitive information, such as payment details, is transmitted using SSL encryption. Specific at-rest encryption standards or third-party certifications like SOC 2 or ISO 27001 are not specified.

Is it safe for work?

Standard consumer tiers are not safe for proprietary or sensitive workplace data because inputs and media uploads are used to train AI models and can be passed to third-party AI providers acting as independent controllers. Businesses should only use the service under an enterprise contract with negotiated training exclusions.

Source policy: https://pika.art/privacy-policy