Luma Dream Machine — privacy & data policy

Provider: Luma AI. PromptPrivacy score: 32/100. Last verified July 26, 2026.

What happens to your data?

Luma AI collects your account details, uploaded content, and chat history to provide and improve their services, including using your data to train their AI models. They share this information with various third-party service providers and may transfer it internationally to the United States for processing.

Does it train on your data?

The policy explicitly states that Luma AI uses personal information to train, develop, and improve the artificial intelligence, machine learning, and models that support their services.

Can you opt out?

Yes, you can opt out of marketing communications via email or by contacting them, and you can exercise data rights like deletion or objection by emailing hello@lumalabs.ai.

Data retention

Not specified; the policy states data is kept as long as necessary for the purposes for which it was collected, considering legal obligations and statutes of limitations.

Encryption & security

The policy mentions using reasonable organizational, technical, and administrative measures to protect information but does not specify encryption standards or certifications.

Is it safe for work?

Use with caution. While the policy mentions that enterprise customers may have separate agreements, the standard terms allow for the use of user content in model training, which may pose intellectual property or confidentiality risks for business use.

Source policy: https://lumalabs.ai/legal/privacy