Adobe Firefly — privacy & data policy

Provider: Adobe. PromptPrivacy score: 59/100. Last verified August 26, 2026.

What happens to your data?

Adobe collects your account details, uploaded files, prompts, and app usage data to operate its services, process payments, and improve its features. Your cloud content may be analyzed by automated systems for quality and security purposes unless you opt out. Adobe also shares information with affiliates, business partners, and advertising networks depending on your settings.

Does it train on your data?

Adobe uses automated techniques and machine learning to analyze user content, navigation, and prompts stored in the cloud in order to improve services, generate recommendations, and customize the user experience, subject to user consent and opt-out preferences.

Can you opt out?

Yes. Users can opt out of cloud content analytics, machine learning product improvement programs, direct marketing communications, and advertising cookies via account settings and browser controls.

Data retention

Adobe retains personal data for as long as your account remains active. When an account is closed, Adobe deletes information that no longer serves a business purpose, but retains transaction and contractual records for up to ten years to satisfy legal and business requirements.

Encryption & security

Adobe implements administrative, technical, and physical security controls, including encryption and two-factor authentication, alongside confidentiality agreements for personnel. Specific technical standards and certifications are not specified in the text.

Is it safe for work?

For individual consumer accounts, data may be analyzed for service improvement and shared with ad networks unless opted out. For business and enterprise accounts, Adobe operates as a data processor under dedicated enterprise terms, making it safer for corporate environments when deployed under enterprise agreements.

Source policy: https://www.adobe.com/privacy/policy.html