Adobe Firefly — privacy & data policy

Provider: Adobe. PromptPrivacy score: 56/100. Last verified July 26, 2026.

What happens to your data?

Adobe collects your registration, usage, and content data to provide services, improve their products, and prevent fraud. Your data may be shared with Adobe affiliates, service providers, and advertising partners, and some content may be reviewed by automated systems or humans for safety and compliance.

Does it train on your data?

Not specified. The policy mentions analyzing content using machine learning to improve services, but does not explicitly state whether user inputs are used for training the AI model itself.

Can you opt out?

Yes. You can opt out of marketing, certain analytics, and content analysis for product improvement through your account profile or specific app settings.

Data retention

Personal information is kept as long as you are an active user. Some data is retained for ten years after the last interaction to comply with business and legal requirements.

Encryption & security

Adobe uses administrative, technical, and physical security controls including encryption and 2-step verification.

Is it safe for work?

Yes, the policy includes specific provisions for enterprise customers, data processing agreements, and clear distinctions between data controller and processor roles.

Source policy: https://www.adobe.com/privacy/policy.html